Jay-z, Kanye West's 'Watch The Throne' Breaks Coldplay's 'Viva La Vida' iTunes Record

Sources say Jay-Z and Kanye West's Watch the Throne broke the U.S. iTunes Store's one-week sales record last week when it sold nearly 290,000 downloads via the retailer through Sunday

"Throne surpasses the previous one-week iTunes record, set when Coldplay's 2008 album Viva La Vida or Death and All His Friends shifted 282,000 in its first week. (The album sold 288,000 total downloads in its first week, including sales from all other retailers.)

The set was exclusively available through iTunes from Aug. 8-11 before going on sale at all digital and physical retailers on Friday, Aug. 12.

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